Changing Consumer Behaviors As Communications Markets Converge.
October 17, 2004
As technology and convergence trends continue, the Yankee Group 2004 Technologically Advanced Family Survey monitors changing consumer behaviors and expectations. Key findings from our most recent survey include the following:
–Wireless substitution shows a significant year-over-year increase, with wireless households reporting that 60% of their long-distance calls have been replaced by wireless
–Interest in the multiproduct bundle increases, with 49% of U.S. households interested in a single provider for most or all of their communications services
“Consumers are increasingly drawn to multiproduct bundles for simplicity, time savings and potential discounts,” says Kate Griffin, Yankee Group Consumer Technologies & Services senior analyst. “To protect against wireless displacement and other competitive threats, telephony providers must deliver on the promise of the bundle–with real time savings and dollar savings–to capture bundled customers.”
For more information at http://www.yankeegroup.com
