The changing face of America: four tips for multicultural marketing.
March 14, 2011
The rapid growth of Hispanic, African American, and Asian American populations is driving a shift not just in the demographic composition of the U.S., but in the very culture—the look, feel, flavors, and sounds of the country.
The idea of minority segments leading cultural transformations is not new. The African American community has led trends in music, fashion, dance, language, and political activism. Latino foods, music, and even TV genres like the Telenovela are growing in popularity among non-Hispanic consumers. Similarly, LGBT consumers have continued to grow in visibility and cultural influence, often nurturing major pop artists such as Madonna or Lady Gaga.
Written by Kalil Vicioso, Strategic Director at Cheskin Added Value, New York.
To read more CLICK on link below;
HispanicCMO.com
http://www.HispanicCMO.com
HispanicPRpro.com
http://www.HispanicPRpro.com
HispanicAccountPlanner.com
http://www.HispanicAccountPlanner.com
