Changing Media Landscape for PR Professionals.

The past few years have brought about unprecedented and rapid changes in the media landscape. Because these changes have a direct impact on your media relations efforts, it’s crucial to have an understanding of the macro trends in the market, as well as the micro changes that will affect your day-to-day.

The Vocus Media Research Team – experts with their finger on the pulse of new media trends – has created a whitepaper that gives you invaluable insights into the “new normal” for newspapers, magazines, television and radio stations, and how PR professionals can stay effective given the seismic shifts in how the industry is doing business. In this whitepaper, you will learn:

What your media contacts are facing as they look ahead to 2010

Forecasts for the changing business models of print, broadcast and online media, including information that will impact your strategies and get you ahead of the curve

Why it’s more important than ever to be flexible and creative with your pitches — and how your versatility will pay off

Specific ways journalists, editors, program managers, and other key media executives are changing the way they work to deal with losses and closures

Why it’s more important than ever to be flexible and creative with your pitches — and how your versatility will pay off

New coverage opportunities that are resulting from cross-media integration and partnerships

Where and how media outlets are cutting back, and how it will impact your day-to-day

The media industry’s latest thinking on trends such as paywalls, electronic readers, interactive print technologies, streaming content and social media

This white paper addresses each of these key issues and more — and provides insights you can use to streamline your efforts and improve your performance starting now.

To download white paper CLICK on link below:
http://prsoftware.vocus.com/?elqPURLPage=18&cid=70180000000KiQl>