Channel Performance Outlook 2008.
March 7, 2008
In today’s complex multi-level market, vendor revenue and margin is driven by the channel’s ability to quickly act on opportunities, as well as cultivate, up-sell and close deals. Engaging effectively with the channel can improve the relevancy of messaging and better focus and direct marketing spend. Building a relationship of trust and a system of accountability and reward is critical to optimizing channel performance.
The CMO Council and The Channel Performance Board have completed the Channel Performance Outlook 2008 study and report to explore how vendor and manufacturer partners are interacting with resellers, dealers, and distributors to help you drive maximum results. Are vendors delivering the right deals, marketing mechanisms, and sales support to channel partners? The report includes insights from over 500 dealers, resellers, and distributors across six industry sectors (information technology, physical security and surveillance, telecommunications, consumer electronics, office products, and professional audio/visual equipment) representing a total market opportunity of over $5 trillion.
To download the Channel Performance Outlook 2008 Executive Summary (free) CLICK on link below:
http://www.cmocouncil.org/resources/form_cpo.asp>
