Chevrolet brings Ride & Drive to Fiesta Georgia.

Chevrolet will join Fiesta Georgia with a high profile Ride & Drive event. Fiesta Georgia, hosted by Lanza Group, LLC, is a day-long celebration of Latino culture that serves as the unofficial kickoff to Hispanic Heritage month in the Georgia International Horse Park, located in Conyers.

“We want to bring the Chevy experience to our customers proactively,” said Chevrolet Regional Sales Operations Mgr, Tom Gilbert. “Participating in Hispanic Heritage month and the Ride & Drive event at Fiesta Georgia allows us to bring awareness to our Latino customer base.”

The Ride & Drive event is an interactive event within the festival that allows attendees to fully experience Chevy’s top products. Chevy will display a Camaro, Silverado and three other models for the crowd, similar to a typical car dealership for festival attendees to experience. Participants will then be able to test drive the different models on a closed course, to learn the features and benefits each carry. Chevrolet first began their partnership with the Lanza Group this year, at Fiesta Atlanta in May 2010.