Chevrolet joins Maná’s 2007 US Concert Tour.

Chevrolet announced that they have signed as the exclusive automotive sponsor for the 2007 Maná “Amar es Combatir‰ US Concert Tour.

MANÁ, the first Latin band to break into a top-ten spot on the Billboard 200 and one of the hottest Mexican rock bands of all time, will be touring all over the country and Chevy has joined the band to promote its music and environmental efforts. Chevy‚s sponsorship of the band‚s tour is part of a larger promotional campaign that will kick-off August 29th in McAllen, Texas and will consist of on-line, grassroots, and promotional media extensions.

Just last year, Chevy recognized Maná with the first ever “Chevy Latin Music Award‰ for their contributions to the community and their commitment to help preserve the planet. Maná founded The Selva Negra Foundation in 1995 to collaborate actively with governments to guarantee future generations a livable planet. Since its creation, Selva Negra has financed and supported many important projects in favor of a healthier environment.

“We are extremely thrilled to be the exclusive automotive sponsor of Maná‚s US Tour because it allows us to achieve a closer relationship to their vibrant audience and align our brand to such an amazing group of well respected musicians,‰ said Ed Peper, Chevrolet General Manager. “Chevy shares Maná‚s passion for music as well as the environment. Together we hope to enhance the Hispanic community‚s awareness on the importance of developing technologies for a sustainable future.‰

“Chevrolet and General Motors have shown their commitment to taking the automobile out of the environmental equation. We are pleased to work with them to educate Latinos in the U.S. about the environment.‰ said Fher, Maná‚s lead vocalist.

In addition, Chevy will utilize various Maná songs for its 2007 Hispanic advertising campaign. Currently, Maná‚s song “Justicia, Tierra y Libertad‰ is featured in the emotional 2007 Chevy Silverado Hispanic campaign which is currently running on Spanish language networks. The song focuses on the battle cry made famous by Pancho Villa and Emiliano Zapata in a modern, rock style that emits a feeling of accomplishment and pride.