Chevrolet partners with the 2007 NCLR ALMA Awards.
March 24, 2007
Chevrolet announced its partnership with the National Council of La Raza (NCLR) ALMA Awards in a star-studded press conference held at the Beverly Hills Hilton hotel.
Eva Longoria, Actress and ALMA Awards’ producer, along with Janet Murgía, ALMA Award’s executive producer, NCLR’s president and CEO, welcomed national media to announce this year’s nominees. Mario Lopez was also present to help with the announcement.
“NCLR has had a close relationship with GM for the past 15 years, and it is a pleasure to have Chevy as the title automotive sponsor for this year’s award presentation.” said Janet Murguía, ALMA Award’s executive producer, President and CEO of NCLR. “Both NCLR and Chevy have a dedication for Latin music and entertainment and we share the same goals in terms of showcasing this to the entire community.”
“Music and entertainment are a strong part of Chevy’s tradition and we share NCLR’s goal to recognize the outstanding contributions of Latinos in the media and arts. And what better event than the ALMA Awards to pay tribute to Latino talent,” said Ed Peper, Chevrolet General Manager.
As part of the sponsorship, Chevy will host a Safe Kids Worldwide car seat checkup event with NCLR’s affiliate Para Los Niños at Gratts Elementary School.
