Chief Marketers Identify Strategic Areas of Focus For 2019
March 26, 2019
A global audit of chief marketers indicates a resolute intention to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019.
The CMO Council Outlook + Intention Audit gathered insights early in the year from more than 100 Advisory Board Members across seven regions, including North America, Europe, APAC, MENA, India, Sub-Saharan Africa, and Latin America. The global knowledge transfer and peer mentoring group includes 15,000 chief marketers in 110 countries controlling nearly $1 trillion in annual, aggregated marketing spend.
Key insights and input from strategic conversations with 100 marketing leaders reveal serious commitments to:
- Upgrading digital and go-to-market capabilities — improving proficiency, process and technology to gain both revenue and customer relationship growth
- Overcoming obstacles to marketing technology deployment — expediting digital transformation by addressing internal skills, competencies and change readiness, as well as data cleanliness and quality
- Finding smarter ways to more effectively align and collaborate across C-suite by delivering richer, deeper customer insight and market intelligence
- Developing marketing team acumen and know to overcome digital deficiencies and improve talent performance
