Chiquita Brands @ Dieste Harmel & Partners.

Chiquita Brands has selected Dallas based Dieste Harmel & Partners to be their Hispanic AOR.

“This new partnership is an important step in our becoming a more consumer-centric organization and better communicating to important consumer segments,” said Fernando Aguirre, Chiquita’s chairman and chief executive officer. “Dieste Harmel has a proven track record of connecting with consumers to drive sales for their clients. We are excited to be partnering with them to help build our brand within the growing Latino market.”

“This assignment represents an opportunity for the Agency to work on one of the most iconic brands in the world, ” said Tony Dieste, Dieste Harmel and Partners chief executive officer. “We are looking forward to developing a partnership with Chiquita to grow their fruit brand in the Hispanic market.”