CHISPA launches “AMOR WITH NO B.S.” campaign with off-broadway production

Chispa, a dating and friendship app for the Latine community, officially launched its groundbreaking “AMOR WITH NO B.S.” campaign last night with the first-ever off-Broadway production produced by a dating app. This innovative theatrical venture reimagined classic Shakespearean plays—including Romeo and Juliet, Twelfth Night, and Hamlet—through a fresh Latine lens.

The 45-minute performance, produced by acclaimed Mexican filmmaker Roberto Sneider (Dos Crímenes, Tear This Heart Out), directed by Estefanía Fadul (The Garbologists, Eva Luna, Carla’s Quince), and written by playwright Matt Barber (El Coquí Espectacular and the Bottle of Doom, The Venetians), debuted as a one-night-only premiere on February 11, 2025, at The Flea Theater in New York City.

Created in partnership with Hispanic creative agency BeautifulBeast, Chispa’s “AMOR WITH NO B.S.” campaign is a bold invitation for Latinos to authentically connect and write their own love stories—free of unnecessary labels, cultural judgments, and stereotypes. The campaign’s emphasis on modern dating, cultural identity, and the universal quest for meaningful relationships reflects Chispa’s commitment to celebrating love without limits.

An Off-Broadway First

Staged at The Flea Theater in Manhattan’s TriBeCa neighborhood, the 45-minute show merged classic drama with contemporary flair. Under Fadul’s direction, the cast breathed new life into Shakespeare’s iconic scenes, spotlighting cultural nuance and the challenges of modern dating. The premiere captivated both theater aficionados and those new to the stage, drawing parallels between Shakespeare’s enduring themes and the lived experiences of young Latine audiences.

AMOR WITH NO B.S. brought together an award-winning creative team and a dynamic, Gen-Z-driven cast to reimagine Shakespeare for today’s audience. Led by Producer Roberto Sneider (Dos Crímenes, Frida), Director Estefanía Fadul (The Garbologists, Eva Luna), and Playwright Matt Barber (El Coquí Espectacular and the Bottle of Doom), the production blended fresh energy and cultural authenticity in a bold off-Broadway adaptation. Starring Diego Echeverria and Sofía Vilches, alongside digital creators Eli Vazquez and Bralmarys Batista, the cast delivered humor, heart, and a modern take on love and identity.

Beyond the Stage: The Broader Campaign

In addition to the off-Broadway show, Chispa’s “AMOR WITH NO B.S.” campaign continues to reach audiences through both IRL and digital activations, sparking fresh conversations about love without labels.

Street Performances: Cast members pop up in unexpected city spots, performing snippets of the play and drawing attention to modern love stories. Quick video clips of these moments will circulate on social media to emphasize the campaign’s message: true romance doesn’t need a script.

Behind-the-Scenes Content: Exclusive footage from rehearsals and backstage offers a personal view of the production and the passion behind it. The cast and crew invite viewers to see how each scene came to life, reflecting Chispa’s commitment to authentic storytelling.

“My B.S. Story” Video Series: Actors and influencers share awkward dating anecdotes tied to cultural stereotypes. These candid, often humorous confessions remind viewers that even the worst B.S. can lead to moments of self-discovery.

“Las Cinco” (Social Video): A playful spin on the five common labels placed on Latine singles, featuring influencers who take on multiple comedic personas. The sketch highlights that real identity can’t be boxed into narrow tropes.

In-App Integration: New profile stickers—“AMOR WITH NO B.S.,” “Free of Labels,” and “Drama Free”—help users declare their stance against dating drama. Push notifications and in-app events further engage Chispa subscribers, promoting connections founded on honesty and respect.

“Reimagining Shakespeare from a Latine perspective isn’t merely about modernizing a classic—it’s a testament to how young Latino singles can own their cultural identities, be proud of their roots, and still push the boundaries of love,” says Julia Estacolchic, Head of Brand and Marketing at Chispa. “Our ‘AMOR WITH NO B.S.’ campaign champions the idea that real love flourishes when you cast off stereotypes and embrace who you truly are. By marrying the heritage of Shakespeare’s timeless works with our community’s unique experiences, we’re inviting everyone to celebrate love—unfiltered, unapologetic, and truly authentic.”

The Inspiration: Chispa’s “Love and Stereotypes” Survey

Central to the “AMOR WITH NO B.S.” campaign is Chispa’s extensive “Love and Stereotypes” survey. The findings reveal a community that navigates cultural expectations with both humor and directness. This wide-ranging survey serves as the cornerstone of the “AMOR WITH NO B.S.” campaign, shining a light on how Latinos perceive cultural assumptions, identity, and romance in today’s world.

• 49% of respondents laugh off misconceptions about their heritage, highlighting a resilient sense of humor.
• 30% prefer to address misunderstandings politely, choosing an educational approach to dispel stereotypes.
• 36% feel that their cultural identity is highly respected in dating, reflecting positive recognition.
• 29% have experienced both appreciation and fetishization, underscoring the complex facets of cultural identity in romance.
• 66% embrace traditional “relationship goals,” while 15% are determined to break the mold and craft their own rules.