Chispa, a dating app designed for Hispanic singles in the United States, has named Sensis as its new PR agency of record, leading both earned media and public relations.
“Sensis is a strategic partner with extensive experience successfully reaching young US Hispanics through engaging and relevant stories,” says Julia Estacolchic, Head of Marketing & Brand for Chispa. “From our first meeting, the Sensis team showed great passion for the dating business and our brand, and we are excited to work with them as we continue to help the Hispanic community make meaningful connections.”
“We’re looking forward to helping Chispa continue to grow in the segment, leveraging partnerships with other Latinx brands to increase brand awareness within the Hispanic community,” says José Villa, founder and President of Sensis. “Additionally, we have strategic insights and a diverse team of specialists to help us reach the myriad Hispanics in the U.S.”