Chivas Regal announced its partnership with actor Adam Rodriguez (CSI: Miami, Magic Mike) in an online and events campaign celebrating the brand’s core values of brotherhood, honor and success.
“Adam Rodriguez exemplifies the core characteristics of what it means to live with chivalry—honor, success and respect for brotherhood,” said JC Iglesias, Director of Marketing for Pernod Ricard USA’s Scotch Whisky and Cognac. “Through Adam and ChivasBrotherhood.com, we look forward to engaging and inspiring men today in thoughtful exploration of a code that Chivas Regal has stood for since John and James Chivas began crafting the brand and their personal legacy in 1801.”
“I’ve always placed a high value on substance—people and things that stand the test of time because they embody the pursuit of excellence. In business, pleasure, friendship—or any other aspect of life—the commitment to that pursuit is what inspires me to work harder, go further and make my own mark on the world,” said Rodriguez. “After two centuries, Chivas remains a symbol of this kind of excellence. That’s the kind of company I want to keep, and the kind of legacy I want to leave behind.”