Christmas ‘En Mi Pais’: A Banco Popular Musical Special.
November 13, 2004
Banco Popular North America announced the release of “En Mi Pais” (In My Country), its latest musical production featuring over 20 Puerto Rican and Latin American singers. Filmed on location last August at the beautiful colonial-style “Central Aguirre” hacienda in Salinas, Puerto Rico, “En Mi Pais” brings home the joy of the holiday season and the traditions that are the cornerstone of the Christmas celebration throughout the Americas continent.
Although already in its 13th edition, this year’s musical special marks a series of important firsts for this popular holiday tradition. Chief among this year’s important developments is the television broadcast of “En Mi Pais” in nearly 50 top U.S. Hispanic markets, Puerto Rico, Venezuela, Panama and Dominican Republic. Conversations are also underway for the transmission of the show in Mexico during the month of December. Over two million viewers are expected to enjoy this year’s Banco Popular music special according to Bank officials.
“This year’s music special captures a celebration of friends and family from Puerto Rico and Latin America gathering to share holiday traditions that unite their countries and diverse Hispanic cultures,” said Tere Loubriel, Executive Vice President of People, Communications and Planning at Popular, Inc. “Christmas is a very special time for Latin American families. So this special, already the Bank’s 13th annual production and holiday tradition, celebrates the values of this important time of the year for our communities.”
This year, Banco Popular has partnered with Mexico’s Azteca America to broadcast “En Mi Pais” in their 38 U.S. Hispanic markets as the newest feature within their popular holiday schedule. Azteca America will air the show as a two-part series on Saturday and Sunday, December 11 and 12, respectively, during the early evening programming schedule.