Cinema Ads bring incremental Bucks.

On screen, in lobby and in restroom.

Cinema advertising is a fast-growing channel, according to a Cinema Advertising Council-sponsored study of its members conducted by Miller, Kaplan, Arase & Co.

The CAC said that its members accounted for more than 81% of US movie screens in 2007. At $455.7 million, 2007 cinema revenue was up 15% versus 2006.

“The moviegoers who fuel the Hollywood economy are young and online,” said Paul Verna, senior analyst at eMarketer.

For movie marketers, the message is clear: movies aimed at a young audience should be marketed online. But the reverse is also true: marketers who want to reach a young audience will find them in movie theaters.

Consumers under 30 are far more likely to be frequent moviegoers, according to the Motion Picture Association of America.

The organization found that nearly one-half of all 18- to 20-year-olds saw at least one movie every month in 2005, compared to less than one-third of those age 30 and older.

The same study found that 12- to 20-year-olds accounted for 28% of movie admissions in 2005.

Cinema ads do reach teens, judging by an Online Testing Exchange and eCrush study conducted in August 2007. Nearly as many respondents said they had learned about new TV shows from movie theater ads as from Internet ads.

Courtesy of http://www.emarketer.com