Cingular to bring HBO Latino to mobile phones.

Select original programs from HBO Latino are now available on cellular phones through Cingular Wireless. The programs are part of a package of mobile content being offered on the HBO Mobile subscription service on Cingular Video, currently available in 3G markets for customers equipped with 3G handsets.

“We are very familiar with the tastes and preferences of the Hispanic market and we’re constantly introducing products and services that will allow our customers to stay connected with the key components of their lifestyle using their Cingular Wireless phones,” said Roberto Garcia, executive director of Hispanic Marketing. “We know that HBO Latino programming is important to our segment, so we decided to bring it to their cellular handsets so that they can enjoy it anytime, anywhere.”