Cingular Wireless Looks To Score With Mexican National Soccer Team 2005 U.S. Tour.

Cingular Wireless will serve as the Official Wireless Partner of the Mexican National Soccer Team and its five-match “Coca-
Cola Presents Real Mexican Soccer” tour throughout the United States this year.

“We’re delighted at the opportunity to help bring Mexican soccer to the United States,” said Hendrik Schouten, Director of Hispanic Marketing at Cingular Wireless. “Soccer continues to grow its audience in the United States among all fan segments thanks to exhibition tours like this one. Our sponsorship of the Mexican National Soccer Team provides Cingular a way to reach the domestic Hispanic market, which is widely regarded as having some of the most passionate soccer fans in the world.”

The partnership will allow Cingular to customize its Hispanic marketing efforts in key U.S. markets. Through its sponsorship, Cingular gains advertising, marketing and promotional rights to the Federacion Mexicana de Futbol crest, as well as player rights for appearances and special events. Cingular also receives on-field signage during all matches and branding for in-stadium multimedia and print. Cingular reached deal with Soccer United Marketing (SUM), the largest promoter of international soccer matches in the United States including being the exclusive U.S. promoter and marketing
representative for the Mexican National Team and its annual tour in the United States.

Cingular plans to activate its partnership at the local market level and nationally. Each match will include a “Futbol Fiesta” fan zone interactive area at the stadium showcasing Cingular products and services and in-market
promotions offering tickets and merchandise. Additionally, Cingular customers will have access to exclusive wireless soccer-themed content such as Mexican National Team player images and downloadable ringtones.