Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces winners of the second annual U.S.H. Idea Awards. The award ceremony, which underscored Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising, took place the evening of April 30th, 2013 at the New World Center in Miami, FL, as part of the AHAA 2013 Conference, in partnership with Círculo Creativo.
With hundreds of entries received from creative talent in the U.S. Hispanic market, 25 winners were selected representing the best of the field following a rigorous review. In addition, five entries were selected as the best in show in the Top Five Idea awards.
“We’re very grateful for the support and participation of all the agencies and production companies that took part in this edition of U.S.H. Idea Awards. The winning campaigns represent what we work so hard for all year long: excellence in Hispanic advertising creative,” said Claudio Vera, president of Círculo Creativo and creative director of Casanova Pendrill. “Having our very own creative-centric award ceremony has been a dream for us for many years; it’s been wonderful to see its second edition come to life and the winners be celebrated in an event without precedence.”
Representing four countries and selected for their creative leadership, ten jurors collaborated with Círculo, including: Jose Luis Villa (Newlink Factory), Paco Olavarrieta (Dieste), Juan Oubiña (Grupo Gallegos), Gustavo Lauria (Vidal Partnership), Laurence Klinger (Lápiz), Norbi Zylberberg (LatinWorks), and Claudio Vera (Casanova Pendrill), as well as international judges Erh Ray (BorghiErh/Lowe), Rodolfo Borrell (Pages BBDO Dominican Rep), and Ulises Valencia (Grupo W Mexico).
“It was an honor to preside over the jury and review the best of U.S. Hispanic creative. This year, the campaigns certainly raised the bar, creating an insightful competition and making our job a lot more difficult,” said Erh Ray, founder of BorghiErh/Lowe, Brazil.
To view winners CLICK above on ‘More Images’.