CIRCULO CREATIVO AND AHAA ANNOUNCE WINNERS OF THE 2014 USH IDEA AWARDS

The best in Hispanic creative was celebrated last night at the Third Annual U.S.H. Idea Awards with a gala honoring the work of the industry’s most strategic and creative thinkers. Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announced a distinguished and diverse slate of U.S.H. Idea winners representing the best in film, radio, graphic media, digital, innovation, production techniques, promotion, design, beyond Hispanic, with new categories in best in public relations, integrated campaign, branded content & entertainment, and creative use of media.

With hundreds of entries received from creative talent in the U.S. Hispanic market, twelve agencies took home 26 awards, representing the best of the field following a rigorous review. In addition, five entries were selected as the “Best in Show” for the Top Five Idea awards.

U.S.H. Idea Awards winners for the top five creative executions of 2014 include:

CAMPAIGN NAME / AGENCY / CLIENT

5 – Drogas / LatinWorks / Cine Las Americas
4 – Robocop / Conill / Consulate General of Argentina
3 – The First Customer / Alma DDB / McDonald’s
2 – Headlines from the Sky / Conill / Toyota
1 – MUTTBOMBING / Dieste / Dallas Pets Alive

“This year, more agencies participated than ever before,” said Laurence Klinger, president of Círculo Creativo and executive vice president & chief creative officer at Lápiz – Leo Burnett. “We want to congratulate our finalists and winners for raising the bar of creativity for the U.S. Hispanic advertising industry.”  

This year, the U.S.H. Idea Awards awarded 22 campaigns from a total of 12 agencies for outstanding work. Winners per category include:

Representing four countries and selected for their creative leadership, twelve jurors collaborated with Círculo, including: Icaro Doria (Wienen+Kennedy São Paolo), Hector Fernandez (Publicis Mexico), Verónica Elizondo (Conill), Claudio Lima (Y&R/Bravo), Hernán Cerdeiro (LatinWorks), Luis Miguel Messianu (Alma DDB), Aldo Quevedo (Richards/Lerma), Favio Ucedo (Wing), Curro Chozas (Grupo Gallegos), Mauricio Galván (D Expósito and Partners), Claudio Vera (Hispanic Creative Consultant), and Laurence Klinger (Lápiz)

“It was truly humbling and inspiring to be among the top leaders of the U.S. Hispanic market and see that, despite all of the challenges, we could award some very strong ideas that transcend the market it was created for – as they are truly great human insights.,” said Icaro Doria, president of the USH Idea jury and executive creative director, Wieden+Kennedy São Paolo.

To download complete list of winners,  CLICK HERE.

About Círculo Creativo: Founded in 1999, Círculo Creativo is a non-profit organization that represents creative directors, producers and ad planners of the Spanish-language advertising industry on a national and international basis. For more information about Círculo Creativo, please visit www.circulocreativo.org, and follow @circulousa on Twitter.

About AHAA: Headquartered in Fairfax, VA, AHAA: The Voice of Hispanic Marketing has represented the best minds and resources dedicated to Hispanic-specialized marketing since its founding in 1996. For more information about AHAA, please visit www.ahaa.org and follow @ahaa on Twitter.