Círculo Creativo announces Winners of its ‘Young Creatives’ and ‘NOT SO YOUNG CREATIVES’ competition

The Círculo Creativo of USA, as the official representative of the Cannes Lions Festival, announces the winners of its annual competitions “Young Creatives” and “NOT SO YOUNG CREATIVES” that selects the pair that will represent the U.S. Hispanic market at the 2013 Young Lions, as part of the Cannes Festival. The convocation of 130 contestants, the largest in the history of the contests, was judged by a consecrated jury consisting of Luigi Ghidotti, Executive Creative Director of Ponce Buenos Aires; Enrique Codesido, Executive Creative Director of JWT Mexico; and Gustavo Victorino, Creative Director of DM9DDB Brazil. 

For the first time, contestants submitted ideas to help a nonprofit organization, Casa Libre, whose purpose includes working with groups of low socioeconomic status of the Hispanic community in the United States and orphans and /or undocumented children.

“Everyone at Casa Libre is excited and honored to have been chosen by Círculo Creativo and have been the inspiration for the participants of their competitions,” says Federico Bustamante, director of Casa Libre. “For such an important year for immigration, and especially for Latinos, is this kind of cooperation and support that will help ushering in the next generation of Latino professionals ready to face the challenges ahead.”
While both contests award a trip to the Cannes Festival for the winning pairs, including hotel and air tickets, are the winners of the ‘Young Creatives’ who will compete to represent the United States Hispanic market at the 2013 Cannes Festival.

“We are very pleased with this year’s participation of our ‘Young Creatives’ and ‘NOT SO YOUNG CREATIVES’ competitions,” said Claudio Vera, Círculo Creativo president and creative director of Casanova Pendrill. “We are proud not only because the level of creativity of the pairs was excellent, but also because we know that this will leave their mark on our community by supporting such an important cause as the one of ‘Casa Libre.’  It is extremely rewarding to do something for our Hispanic community; it certainly gives much more meaning to our work. ”

The 2013 “Young Creatives” winning pair was composed of Marc Duran of Wing Latino and Lucas Garcia of Polavieja, Freelancer. The piece is called BARRIER and the category is print. In second place was the work done by the duo of agency Conill formed by Marcela Ang Ma and Graciela Espejel, “Protect”, and in third place was the duo of Casanova Pendrill, Tania Gonzales and Josué Mendoza, with the piece “Save A Life.” All pieces of the “Young Creatives” contest are available on the Facebook page of Círculo Creativo.

The winning pair in the 2013 “Not So Young Creatives” contest consisted of Larry Gordon and Jacob Bacallao, both of Alma DDB. The piece is called MALDITO GENEROSO and category is TV (video available: http://vimeo.com/62641216> ). In second place was the duo composed by Alejandro Ortiz and Ricardo Rivera of Casanova Pendrill with the piece “Search” (video available: http://vimeo.com/62648748> ), and in third place was the duo of Flavio Pina and Lizette Morazzani of Lápiz-Leo Burnett, with the piece “Signs” (video available: ).

The sponsors of the competitions were: Altered LA, Americafilmworks, Animal Music, Carbo Films, Makine Studios, Milagro Films, Films Landia and Parana.

The two contests were open to creatives who work in the U.S. Hispanic market and Círculo Creativo members. In the case of the competition ‘Young Creatives’ participants had to be under 28 years old (born after June 22, 1984). In the contest ‘NOT SO YOUNG CREATIVES’ all those creatives over 28 years of age could engage, regardless of age.