Citadel Media en Español Partners with Terra.

Terra has partnered with Citadel Media en Español to manage the online brand extensions of the network’s portfolio of radio products. The first joint effort for the two companies is the launch of a new Web site for Maria Marín’s radio show,
Tu Vida Es Mi Vida.

Terra will work with Citadel Media to manage all aspects of Maria Marín radio in the digital arena, including editorial programming, advertising sales, user experience and Web design. The cross promotional site will be home to exclusive interviews, photos and discussion boards. In addition, behind-the-scenes video of the radio show will be available via the Maria Marín channel on Terra TV.

“The convergence of digital and traditional media offers us the opportunity to reach an unparalleled audience, particularly as more and more U.S. Hispanics go online,” said Carlos San Jose, Vice President of National Sales for Citadel Media en Español. “Our partnership with Terra will now provide advertisers with a must-have media component when targeting the Hispanic demographic, as this consumer market segment continues to increase.”

“Maria Marín embodies Latina empowerment and Tu Vida Es Mi Vida has become an institution in the community,” said Angel Sepúlveda, VP of Programming, Terra USA. “We have no doubt that adding this content to the Terra network will be valuable to our audience and we look forward to providing our audience additional Citadel Media en Español talent and programs.”