Clairol Hydrience Haircolor Signs Dayanara Torres.
January 9, 2006
Clairol announced the signing of model and former Miss Universe (1993), Dayanara Torres, as the new brand ambassador for Hydrience haircolor.
“I’m very excited to be working with Clairol Hydrience haircolor, especially in helping women feel more confident about the way they look,” says Dayanara Torres. “As a busy, working mom, I know how important it is to always put your best foot forward. Clairol Hydrience plays an important role in empowering women to feel more self-assured and beautiful.”
“Dayanara’s many passions and interests allow her to lead an enriched life. She is a wonderful role model for women and embodies the qualities of the Hydrience brand,” says Nelson Miranda, Associate Marketing Director for P&G/Clairol Retail Haircolor. “We are thrilled to welcome Dayanara to the Hydrience family, we are sure she will play an important part in the bright future of Clairol.”
Dayanara Torres will be the ambassador for Clairol Hydrience through advertising, public relations and retail initiatives.
