Cleaning the CTV Ecosystem
June 13, 2024
By Sean Callahan
It’s an understatement to say that advertisers are not thrilled with the current state of the digital ecosystem.
In the ANA’s recent “Programmatic Media Supply Chain Transparency Study,” the organization, a vocal advocate for supply-path optimization (SPO), found that inefficiencies and fraud in the advertising ecosystem conspire to swallow a significant bite of what should otherwise be working media dollars for advertisers.
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Courtesy of The Association of National Advertisers
