Clear Channel Radio debuted the Rumba 104.5 in Philadelphia.

Clear Channel Radio Philadelphia debuted the new Rumba 104.5 (WSNI FM) with the song “Puerto Rico” by Frankie Ruiz. Rumba 104.5’s Tropical format will feature Salsa, Merengue, Bachata, Reggaeton and Pop. Clear Channel Regional Vice President Manuel V. Rodriguez says, “Our decision to create Rumba 104.5 is a significant recognition of the importance and vitality of the Greater Philadelphia region’s Latino population which has grown nearly 13.5 percent over the past five years.”

Clear Channel Regional Vice President Rodriguez promises Rumba will be active in the Latino Community. Rodriguez says, “The Delaware Valley has a wealth of organizations and individuals who are committed to serving the Latino community. We are tremendously excited that we have a radio station that will strongly support their efforts. We chose ‘Orgullo Latino’ as Rumba’s slogan for a reason. It translates into “Latino Pride.”