Clear Channel Radio launches La Preciosa Network nationally.
December 23, 2005
Clear Channel Radio announced the launch of the La Preciosa Network and said legendary radio and television personality Victor Manuel Lujan has joined its already impressive programming line-up.
“In the short time that we’ve had La Preciosa stations on the air, we’ve received overwhelmingly positive responses from our listeners,” said Alfredo Alonso, Senior Vice President of Programming for Clear Channel Radio. “We feel confident that the addition of top talent like Victor Manuel will only accelerate our success.”
In addition to Lujan, the network also features Brand Manager and morning show host Alex Lucas’ “El Genio Lucas Show”, Rosemar Vega, Pepe Reyes, Jose Valenzuela and Guille Perez. The La Preciosa format features hits from the 70s, 80s and early 90s and has quickly transformed Spanish-language radio listening.
The La Preciosa Network comprises more than a dozen stations, including: KPRC-FM/Monterey-Salinas; KSJO-FM/San Francisco-San Jose; XOCL-FM/San Diego; KSMY-FM/Santa Maria; KKDJ-FM/Bakersfield; KSPE-FM/Santa Barbara; KDIF-FM/Riverside; KFSO-FM/Fresno; KMRQ-FM/Modesto; KIZS-FM/Tulsa; KEGL-FM/Dallas; KWSL-AM/Sioux City; KNFX-AM/Rochester; and KWID-FM/Las Vegas.
