Clicking For Consumer Electronics.
June 19, 2005
A new industry survey finds that consumers who buy at least some consumer electronics products online spend 67% more each year than consumers who don’t shop online.
According to a new report from the Consumer Electronics Association (CEA), “The Demographics of Online vs. In-Person CE Shopping,” an average of 5% of all consumer electronics purchases are made online, and certain key product categories — including personal computing, digital cameras, wireless home networking devices and portable music players — sell more than 10% through online channels.
The survey also found that consumers who buy at least some consumer electronics products online spend 67% more each year than consumers who don’t shop online.
In addition, online shoppers exhibited more customer loyalty than those who make CE purchases in person, with 52% claiming store brand loyalty. By comparison, only 37% of brick-and-mortar shoppers claimed to be loyal in their CE purchasing behavior.
“Consumers will naturally gravitate towards a convenient means of purchase that makes them feel as though they have made a fair, well-informed decision in a setting that is easy to reach and work with,” said Joe Bates, director of research at CEA.
