Clorox announced the arrival of Clorox Fraganzia, a new line of aromatizing products designed to appeal to Hispanic scent preferences and to specifically meet their needs based on the unique way they approach cleaning.
David Cardona, Clorox Multi Cultural Team Leader, explained, “We identified this valuable opportunity based on the unique needs and lifestyle of our Hispanic customers. By introducing the Clorox Fraganzia line, Clorox now offers its Hispanic customers a turn-key portfolio of cleaning, disinfecting and aromatizing products that are attractively priced and were created specifically to appeal to the way they clean. We also addressed an important need by ensuring scent continuity in our Clorox Fraganzia aromatizing products, so that across floors, bathrooms and rooms our customers can enjoy the same beautiful, welcoming scent throughout their homes.”
The launch is being supported by a multi-media advertising effort that includes: U.S. Hispanic network and cable television advertising spots, U.S. Hispanic radio spots, online digital banners, and a Facebook presence on www.Facebook.com/CloroxLatino, where consumers will have the opportunity to interact with and learn more about the Clorox Fraganzia line of products. In addition, the launch will receive aggressive point-of-sale support that will include dedicated displays and instant redeemable coupons.