CMN & Asociacion del Futbol Argentino Establish multi-year partnership.
January 23, 2010
Cardenas Marketing Network announced that it has entered into a multi-year partnership with the Asociacion del Futbol Argentino (Argentine Football Association, AFA). The agreement marks the first-ever strategic partnership by AFA in the U.S. and includes the organization of international matches featuring two-time FIFA World Cup Champion Argentina through June 2014.
Under terms of the agreement, CMN will manage the exclusive commercial rights, including broadcast, marketing and sponsorship rights of the Argentinean National Team in the U.S. The new alliance will also allow CMN to organize matches in select European countries including Spain, Italy and Germany.
The first match in the U.S. is scheduled to take place later this year, following the team’s participation at the FIFA World Cup, to be held in South Africa from June 11 to July 11. Details of that match will be announced in the near future.
The partnership was successfully completed through FIFA’s international agent, Guillermo Tofoni, who also oversees Argentina’s games worldwide.
