CMO Navigator – How are North American CMOs’ mindsets and strategies evolving? [REPORT]

In a world where brands are increasingly being seen by the public as platforms for change, do CMOs’ views on their mandate align with consumers’ expectations? How are CMOs preparing their brands for what’s next in an environment where business is increasingly being disrupted by global crises? To what extent do marketers reflect evolving consumer sentiment?

Dentsu’s bi-annual survey reports on the priorities, opportunities, challenges and areas of investment that are top of mind for North American CMOs. The research is managed by B2B International, a specialist business-to-business market research consultancy within dentsu.

To download report, CLICK HERE.