CMS Partners Launches In NYC.

CMS Partners, headquartered in New York, is co-owned by industry veterans Fernando Fernandez and Gloria Constanza. The two are joined by other seasoned professionals who bring a new wave of Hispanic talent including Lonnie Limon, Veronica Payan-Gonzalez and Angelica Alaniz.

Upon opening its doors, CMS was awarded its first assignment from Novartis Consumer Health Division in a three-way review against other Hispanic agencies. “It was the creativity, experience and passion of CMS Partners that gave them the edge in the pitch,” said Jose Rodriguez, vice president OTC Marketing, Novartis Consumer Health.

CMS has been tapped by Cerveza Tesoro, from Puerto Rico’s Cerveceria India to launch its viral marketing, advertising and public relations campaign for the General and Latino communities in the U.S. Jessie Maldonado, public relations manager for Cerveza Tesoro explained, “CMS clearly understood the urban mindset and cross-cultural aspects necessary to introduce Tesoro from the street-level to the hip mover and shaker crowd among the target we want to reach.”