CNN EN ESPAÑOL joins WARNER BROS DISCOVERY U.S. HISPANIC sales portfolio

Warner Bros Discovery U.S. Hispanic adds CNN en Español to its portfolio which includes Discovery en Español, Discovery Familia and Hogar de HGTV.

“We have successfully unified our portfolio by bringing together brands that share a vision for creating authentic content to connect with the U.S. Hispanic audience,” said David Tardio, Vice President of Advertising Sales at Warner Bros. Discovery U.S. Hispanic. “We’re not just adding a remarkable and well-respected brand, we’re paving the way for very unique cross-network advertising opportunities. We can now offer bigger, better, and more diversified content tailored to our unique audience. This move undoubtedly bolsters our position in the industry.”

“Our unified portfolio means that CNN en Español can look forward to greater opportunities for collaboration, tentpole initiatives across platforms and growth with the broader Latino-focused properties in the rich WBD portfolio, while delivering great value to our advertisers with a highly sought-after, young, engaged audience,” said Cynthia Hudson, Senior Vice President and Managing Director of CNN en Espanol and Hispanic Strategy U.S. “I am excited about the possibilities for growth as CNN en Español continues to build on its strong multi-platform offering in an election year in which our audience will play a crucially important role.”