CNN en Español Wins Gold @ 2002 BDA Design Awards.

CNN en Español was presented with a prestigious Gold BDA Design Award at the recently concluded PROMAX & BDA Conference and Exhibition in Los Angeles, California, considered the world’s largest gathering of promotion, marketing and design professionals in TV, digital media and radio.

CNN en Español was awarded a Gold Award in the category of “News Programs, In-House Topical Promo, :30 or less,” for an on-air promotion of the network’s Instantes Perdurables Art Contest Special. The promo, which used bold-colored illustrations and line art images of famous works of art and important historical events, invited CNN en Español viewers to tune-in and watch a half-hour special dedicated to the contest, its winners and art in the region. Sponsored by VISA, the Instantes Perdurables Art Contest offered students from Latin American art and design schools the opportunity to submit artwork that reflected an experience, incident or transcendental moment that had changed their country, home, family, surroundings or in some way transformed their lives.

Graphic Designers Carolina Belloso and Alvaro Morcillo and senior producer Jose Hernandez, under the direction of CNN en Español Creative Director Rafael Gonzalez, created the Instantes Perdurables Art Contest promo, which ran on CNN en Español in January of 2002.

“We are extremely proud to be recognized with top honors by the most prestigious design award for our industry,” said Gonzalez. “This is our seventh win at the BDA, and it’s a tribute to the effort and talent our graphics team puts into consistently creating compelling and eye catching on-air promotions that keep our viewers tuning in.”