Coca-Cola Announces Launch Of Hispanic Ad & PR Blitz In Atlanta.

World of Coca-Cola Atlanta announced the launch of its first ever Spanish language advertising and public relations campaign targeting Atlanta’s fast growing Hispanic community. The campaign is intended to coincide with the celebration of Hispanic Heritage Month (September 15th – October 15th) and will draw attention to Coca-Cola’s strong Latin American heritage.

“We are very excited about the opportunity to reach out and invite Spanish language consumers into our wonderful facility” said Jacquie Wansley, Retail Marketing Programs Manager at World of Coca-Cola Atlanta. Ms. Wansley added, “The Hispanic community in Atlanta has grown exponentially in recent years; we have been studying this opportunity for a while now, and thought the time was right to specifically target the market with an integrated campaign. We plan to highlight World of Coca-Cola’s fun, family friendly, hands-on atmosphere, and obviously Coca-Cola’s longstanding ties with the Hispanic community. Coca-Cola was introduced in Mexico in 1898 and we have a rich history with Mexico and the countries of Latin America.”

Once at World of Coca-Cola, consumers will be transported back in time to the world’s most famous soft drink’s humble beginnings in Atlanta in 1886. Visitors will see a replica of a 1930’s soda fountain, review Coca-Cola advertising over the years, and sample Coca-Cola products from around the world in the “International Video Lounge” while viewing Coca-Cola advertising from around the world. Finally, a trip to World of Coca-Cola would not be complete without a visit to the “Everything Coca-Cola” store, where consumers will find a huge selection of licensed Coca-Cola merchandise.

World of Coca-Cola’s Hispanic marketing campaign is handled by Atlanta based Lanza Group, LLC and will consist of Spanish-language radio and print advertising.