Coca-Cola extends Telenovela Club Promotion.

¡Ay Gaviota! Coca-Cola North America is extending the red carpet to allow fans of the telenovela “Destilando Amor” to relive the passion of ‘Rodrigo’ and ‘Gaviota’ through the Coca-Cola Telenovela Club. The fourth installment of the Coca-Cola Telenovela Club program is scheduled to run from the beginning of September to late October through Mis Premios Coca-Cola and local promotions in major Hispanic markets. Through this promotion, fans will have the opportunity to win authentic memorabilia of the novela and enter a sweepstakes for the chance to meet two of the stars.

“We want to thank all of our consumers who have made the Coca-Cola Telenovela Club a great success,” said Reinaldo Padua, assistant vice president of Hispanic Marketing, Coca-Cola North America. “‘Destilando Amor’ was one of the most watched Telenovelas in 2007 and we want to give fans the opportunity to relive the excitement they experienced when they first watched it.”

Coca-Cola is offering Telenovela fans of participating retailers in major Hispanic markets with an opportunity to extend their novela experience. With the purchase of selected Coca-Cola products, consumers can get recipe books with the favorite dishes of the four main heroines or collect all four DVDs of the novela. Participating retailers will also offer consumers an opportunity to enter a sweepstakes for the chance to win a flat screen television.

In addition, local radio promotions in select markets, will provide consumers with another opportunity to experience Destilando Amor. Through the radio promotions, consumers will have the chance to win Destilando Amor merchandise including authentic memorabilia worn by ‘Rodrigo’ and ‘Gaviota’ and the opportunity to enter a sweepstakes to win a trip to Miami to meet two cast members from the novela.