Coca-Cola Telenovela Club treats Fans to a Memorable Red-Carpet Event.

The Coca-Cola Telenovela Club celebrated the ugliest novela in the prettiest city in America this weekend. Several fans of the popular novela, “La Fea Más Bella,” were treated to a weekend getaway to Miami Beach, compliments of the latest Coca-Cola Telenovela Club consumer promotion. Fans and their guests attended a red carpet, Hollywood-style party at the popular Tantra Restaurant and Lounge on South Beach, where they met and dined with telenovela legend Angélica María and her daughter Angélica Vale.

“Our fans are such an important part of our lives and we strive to pick projects, such as ‘La Fea Más Bella,’ that they will enjoy,” said María and Vale in a joint statement. “Our association with the Coca-Cola Telenovela Club allows us to meet our fans and let them know just how much we appreciate them.”

In partnering with Dress for Success Miami, the Coca-Cola Telenovela Club aims to take ‘dream making’ to a new level by making the dreams of women needing assistance in obtaining work also come true

“The Coca-Cola Telenovela Club reaches consumers online through My Coke Rewards as well as through local retail and radio promotions. With this promotion consumers have the opportunity to win prizes and experiences they may have only dreamed of,” said Reinaldo Padua, assistant vice president, Hispanic Marketing, Coca-Cola North America.

This year, the Coca-Cola Telenovela Club and Dress for Success Miami celebrated the importance of inner beauty and outer appearance, which was pivotal to the storyline of “La Fea Más Bella”. Dress for Success Miami is a women’s program that trains and suits women in Miami-Dade County who are struggling to secure and retain employment. The Coca-Cola Company gave the organization a cash donation and actual wardrobe items from the novela to auction off at future fundraising events.

“In partnering with Dress for Success Miami, the Coca-Cola Telenovela Club aims to take ‘dream making’ to a new level by making the dreams of women needing assistance in obtaining work also come true. We couldn’t be happier to work with an organization that has touched so many lives,” said Padua.

Coca-Cola North America also revealed details of the next phase of the Telenovela Club consumer promotion. Scheduled to run from September 1 to October 31, it will celebrate the novela, “Destilando Amor”. Telenovela fans will be able to redeem points for prizes related to “Destilando Amor,” such as recipe booklets, memorabilia, a flat screen television and DVDs.