COD Created Ad Campaign For New York International Film Festival.

Miami-based Hispanic marketing and advertising agency CreativeOndemanD (COD) was selected by the New York International Film Festival (NYILFF) to provide advertising support for this year’s festival (July 26-31). The effort involves the development of a television/cinema spot as well as print ads, bus shelters, postcards, and festival collateral pieces which include posters, tickets, badges and programs.

Elizabeth Gardner, Managing Director of the Festival, said: “We chose to work with COD because we felt their cutting edge approach and insights into our audience were spot-on. Fortunately, they proved us right and we are thrilled with the results.”

The bi-lingual television and cinema spot developed by COD prompts viewers to attend the festival and experience quality independent films that have not been subject to the over-the-top “cliché-laden treatment”. The spot opens on an intimate and emotional father-son conversation in the park. The scene quickly shifts gears when a flick of a cigarette causes a chain reaction in which all hell breaks loose. In addition to the father and son, protagonists of the NYLIFF spot include: a man engulfed in flames, criminal nuns, cops, a chainsaw wielding psycho in a hockey mask, and a stomping dinosaur. The spot ends with a message urging viewers to catch the best of independent Latino cinema before it loses its independence. “We chose to make this spot bilingual in order to maintain continuity with the festival’s films, the majority of which are bilingual indie productions,” said Daniel Marrero, COD Partner and Creative Director.

COD’s work for Volkswagen was what brought COD and NYILFF together at last year’s festival. COD had produced a cinema spot for Volkswagen titled “Love Thing” which was shown at screenings. The spot, which played upon the love that owners feel for their VW’s, showcased how throughout history, the movie industry has destroyed car after car in infinite numbers of car chases, explosions and crashes, but has yet to target a Volkswagen for destruction. “Love Thing” received an overwhelmingly positive response from festival attendees and then went on to win 1 gold and 1 silver medal at The New York Festivals’ 2005 International TV, Cinema & Radio Advertising Competition, as well as Advertising Age’s Hispanic Creative Awards and National ADDYs. When it came time to find a partner agency for this year’s festival, NYILFF didn’t hesitate in turning to COD.

Julio Rodriguez, COD’s Director of Brand Management, explained, “The New York International Latino Film Festival is a young, urban Latino property which showcases fresh Latino content and has access to top Latino creative talent. We’re an agency with vast experience in the young, urban Latino market. It was a natural fit and we’re very proud of the work we produced for NYILFF.”

To view commercial CLICK below:

https://hispanicad.combanners2/films/NYLIFF.mpg