COD Knocks On Wood With Volkswagen Jetta.

COD has launched a new commercial for the redesigned Volkswagen Jetta. “Superstitious” is the name of the commercial filmed in Miami Beach which will be on air on the main Spanish-language television outlets in the U.S.

The commercial opens with a young man who wakes up and starts his early ritual. This is not a normal day for him since the bad lock is on his side, he breaks a mirror, opens an umbrella inside his room, crosses under a escalator and almost steps on a black cat that crossed ahead – everything happens in a lapse of few seconds and before he leaves his apartment. When he leaves his apartment to meet his friends, our main character realizes that one of his friends is wearing a t-shirt with the frightful number ”13”. With the vividness and quickness that distinguishes the Volkswagen drivers, the young man determines that the only way to improve his lock is if he drives his New Jetta.

“When turning the Jetta to a refuge and antidote against the bad luck, the commercial emphasizes one of the most important attributes of the vehicle, its security. The new Jetta has received the best rating in its category of security in collisions by the prestigious Insurance for Institute Highway Safety,” said Daniel Marrero, founding partner and Creative Director of COD.