C.O.D Launches VW SUV en ESPAÑOL.
June 21, 2003
C.O.D, Volkswagen of America’s advertising agency of record for the US Hispanic market, is launching a campaign for VW’s new SUV, the Touareg. The effort includes radio, magazine and television.
The Touareg is about great performance, loads of features, and great handling wrapped up in a luxury SUV. It offers what many SUV’s in its class don’t. It can maneuver flawlessly 45 degrees uphill and also offers adjustable suspension. For the SUV enthusiast, the Touareg offers it all. It’s a great drive, both off-road and on-road. Therefore, it was important to capture that essence, never forgetting that it’s a car that has great uses for “your every day”.
And that’s precisely what is captured on “Baby Rocker” and “High Rider”. Many SUV ads push the “adventure” of driving in the mountains, desert or rain forest. Thing is, people drive SUV’s for comfort, practicality and safety. It’s that “every day” use that is important to them.
The spot will begin airing next week on Spanish language networks such as Telemundo, Univision and Mun2.
