Cohen named EVP of Corporate Research at Univision Communications

Univision Communications Inc. announced the appointment of Marshall Cohen as executive vice president of Corporate Research. In his new position Cohen will be responsible for defining the direction for all audience, programming and marketing research for all Univision networks, station groups, Univision Radio and Digital platforms. He will take over day-to-day activities for the Corporate Research team. He will be based in New York and report to Kevin Conroy, president, Digital and Enterprise Development, Univision Communications Inc.
 
“Marshall brings a wealth of marketing, research, digital media and advertising expertise to Univision,” said Conroy. “He has a deep understanding of the digital media and technology landscape, and his background as a leader in consumer research and corporate strategic plan development for interactive organizations across the media spectrum will strengthen our existing research capabilities and provide new and actionable insights across our company.”
 
Prior to joining Univision, Cohen was a partner at Pilot Group, a New York-based private equity firm that specializes in innovative companies that have established themselves as trendsetters in their space. He served in an advisory role to all Pilot Group portfolio companies, including DailyCandy, acquired by Comcast; OTX Research, acquired by IPSOS; Thrillist Media Group; PureWow; TastingTable; and Barrington Broadcasting, acquired by Sinclair, among others. In addition, Cohen operated Marshall Cohen Associates, an entertainment, media and market research company providing research and consulting to numerous media companies, national brands and start-ups, including: ESPN, CBS, PBS, Clear Channel Media + Entertainment, CNET, About.com and Bluefin Labs, recently acquired by Twitter.
 
“Because Univision has both unprecedented insight into the Hispanic community and a broad network of media platforms through which to reach them, the opportunity to lead its research division was one I couldn’t pass up,” said Cohen. “In fact, Univision is one of the leading broadcast networks in ratings not just among Hispanics, but on a nationwide basis.  I’m excited to be part of the future of this fast-growing company.”