The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding Randall Rothenberg, who will remain at IAB as Executive Chair through 2022.
“In less than a year as President of IAB, David Cohen has vastly increased the size of our media marketplaces, brought an unprecedented number of industry captains into our leadership councils, transformed the timeliness of our strategic initiatives, and injected new enthusiasm into our already energetic leadership team,” Rothenberg said, in announcing the change. “He is a true leader with the steadiness, strategic insights, and experience necessary to take IAB and the digital marketing and media industries through the economic recovery and ultimately to the next level of growth. The Board and I felt strongly that there was no reason to wait. He should be our CEO now.”
In his new role, Cohen will serve as CEO of both IAB and its separate, affiliated, global trade association devoted to the development of industry technical standards, IAB Tech Lab, which is led by Dennis Buchheim. He will report to the IAB Board of Directors, which is chaired by Van der Kooi. The President and CEO of National Public Media, Gina Garrubbo, is the IAB Vice Chair.