Colgate sells HH Bleach business in LatAM & Canada.

Colgate-Palmolive Company announced its agreement to sell its Latin American and Canadian bleach brands to The Clorox Company for $126 million plus inventory at cost at closing. The transaction includes the sale of the bleach brands Javex, Agua Jane and Nevex in Canada, Uruguay and Venezuela, respectively, and the license of the Ajax brand for bleach during a transition period in Colombia, the Dominican Republic and Ecuador.

Reuben Mark, Colgate’s Chairman and CEO said, “As with the sale of our detergent businesses, this move divests a non-core business in favor of our oral and personal care businesses, which have more than double the rate of sales and profit growth in the countries affected.”