College Students work without a Wire.
July 12, 2008
Epitomizing the mobile lifestyle
Today’s collegians are becoming road warriors, ditching their desktop PCs for laptops and mobile phones.
Seven out of 10 US college students surveyed in August 2008 owned a laptop, while student desktop PC ownership dropped from more than 90% to just over 50% in five years, according to an Alloy Media + Marketing-sponsored study conducted by Harris Interactive.
“Students have come to expect 24/7 connectedness and mobility,” said Samantha Skey, EVP at Alloy, in a statement. “Now flexibility and ease of function to socialize, communicate and be entertained is what they’re demanding.”
TV ads may work differently with the university set. A full 62% of students surveyed said they watched TV online. One-quarter of respondents went to major network Websites, but more than one-third went to YouTube to get their TV. The balance used other video sites like Veoh, Hulu and Joost.
Between falling technology prices and a down economy, average back-to-school spending will dip to under $600 per consumer this year, down from more than $641 in 2007, according to a National Retail Federation-sponsored study by BIGresearch.
Courtesy of http://www.emarketer.com
