Colonial Bank names K. Fernandez & Associates Hispanic AOR.

Colonial Bank selected K. Fernandez & Associates as Hispanic Agency of Record. K. Fernandez will lead all Hispanic advertising and marketing efforts.

“We selected K. Fernandez as Colonial Bank’s Hispanic AOR, for a number of reasons including its targeted marketing strategies across acculturation levels and subgroups, the staff’s seniority and the Agency’s experience in the financial industry marketing to the Hispanic consumer,” says Jane S. Rea, Senior Vice President, Marketing Director for Colonial Bank. “We will rely heavily on the Agency to lead the way in assisting Colonial in establishing a stronger foothold to further build our customer base within the Hispanic community.”

Through the development of Colonial Bank’s product offerings based on consumer’s lifestyle and business needs, K. Fernandez & Associates will be responsible for all Hispanic advertising and marketing communications, media strategies, buying and placement, public relations and online work. Colonial’s markets include Alabama, Florida, Georgia, Nevada and Texas.

“K. Fernandez & Associates is proud to have been selected as Colonial Bank’s marketing partner,” says Karla Fernandez Parker, President and CEO of K. Fernandez & Associates. “We’re looking forward to the task of working hand-in-hand with Colonial Bank’s great marketing and communications team as well as its strong regional teams. Since they are a community-based bank this is right up our alley with our ability to help build long-term banking relationships among Hispanics in both business and personal banking relationships.”