The Colors of Latino America

On October 4th, 2009 I was lucky enough to be in attendance at the 3rd annual ADCOLOR Awards which took place in Phoenix, AZ at the Biltmore hotel amongst a record setting crowd of roughly 500 guests. In my opinion, the main highlight of the evening’s festivities was Cristina Saralegui, the Hispanic Media Mogul that is often referred to as “the Hispanic Oprah”, receiving the ADCOLOR All-Star Award. In her acceptance speech she stated that “Nosotros los Latinos venimos en blanco, negro, y hasta café con leche”; rough translation, “We Latinos come in white, black, and even coffee w/ milk”. This statement caused me to spring up out of my seat and feverishly applaud her (even if I was the only one that the comment elicited that reaction from at the time). It was enormously refreshing to hear someone of her stature within the Hispanic community acknowledge that we Hispanics do indeed come in a variety of colors despite what the US Latino stereotypes may be.

By L. Moreno

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