Comcast Advertising and VideoAmp Announce Deal to Integrate Comcast Data into VideoAmp’s Cross-Platform Measurement Solution

Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and optimization software company, announced that VideoAmp will license and incorporate aggregated viewership data from the Comcast footprint into its currency grade measurement.

“We’re very excited to support VideoAmp as they pioneer the next chapter of cross-platform audience measurement. This announcement marks a significant milestone in our journey to spur measurement innovation. Our ecosystem is stronger when brands and media owners can transact on multiple currencies and when such currencies exist for cross-platform measurement,” said Comcast Advertising President Marcien Jenckes.