Comcast will produce and distribute Bi-Lingual 2008 Democratic National Convention coverage.
May 25, 2008
The Democratic National Convention Committee (DNCC) announced that Comcast Corporation will produce simultaneous, online streaming coverage of the Convention in Spanish at DemConvention.com and make available a broad range of Convention content through its signature On Demand service. The DNCC also announced that Comcast has been named the Convention’s Official Cable Television and Video-On-Demand (VOD) provider.
“We set out to ‘bring down the walls’ of the Pepsi Center and make this year’s historic Convention as inclusive and accessible to as many people as possible,” said Leah D. Daughtry, CEO of the DNCC. “Comcast is helping us bring the Convention to a growing number of computer screens and televisions throughout the country and around the world.”
From the Comcast Media Center, based in the Denver metro area, Comcast will provide live, gavel-to-gavel Spanish-language interpretation of all Convention activities from the Pepsi Center to be streamed online at DemConvention.com from August 25-28. This marks the first time a national political Convention has been completely simulcast in Spanish and made available to a worldwide audience. In addition, Comcast will place highlights, including key speeches and Spanish-language content from each night of the Convention, on its national VOD platform, available to over 16 million Comcast Digital Cable subscribers in 39 states and the District of Columbia. Comcast will also make this VOD Convention content available for distribution on other cable systems throughout the nation.
“With Spanish as the primary language of approximately 35 million Americans — not to mention the more than 300 million Spanish-speakers outside the United States — offering bilingual coverage of the Convention makes more people feel welcome under the Democratic Party’s ‘big tent,'” said Texas State Senator and Convention Co-Chair Leticia Van de Putte. “As
a Texan and a Latina, I’m proud to belong to a party that embraces the Hispanic community.”