Comcast’s Xfinity TV, in agreement with NBCUniversal, announced a multiplatform content offering for NBCUniversal’s coverage of the London 2012 Olympic Games to commence on Wednesday, July 25 through Sunday, August 12. Designed to provide video subscribers with access to NBCUniversal’s more than 5,535 hours of unprecedented Olympic programming, this offering represents the largest number of total Olympics hours ever. Xfinity TV will offer NBCUniversal’s Olympic content live and on-demand, across multiple digital, mobile and tablet platforms, and for the first time ever, the Games will be available in 3D.
“We are excited to bring our Xfinity TV customers NBCUniversal’s coverage of every minute of every medal on every screen of the 2012 London Olympics,” said Matt Strauss, Senior Vice President, Digital and Emerging Platforms, Comcast Cable. “Through multiplatform Olympic-themed search, tools and personalized features created to help our customers view and experience the events, we are providing a virtual passport to NBCUniversal’s comprehensive 2012 London Games programming.”
In addition to extensive coverage on the networks of NBCUniversal, including NBC, NBC Sports Network, MSNBC, CNBC, Bravo and Telemundo, two HD specialty channels for soccer and basketball and a 3D channel, subscribers can stay connected to the London Summer Olympic Games wherever they go exclusively via NBCOlympics.com, and the NBC Olympics and NBC Olympics Live Extra apps available to mobile and tablet users.
As part of the vast majority of Xfinity TV customers’ video subscriptions, which include all Olympic television content, NBCUniversal is bringing Olympic content to subscribers live and on-demand, online, and on mobile and tablet devices via applications. This additional access to NBCUniversal’s Olympic programming extends Xfinity TV customers’ opportunities to watch the Games wherever they are.
Following are multiplatform offerings that will allow Xfinity TV customers to watch and be a part of the London 2012 Olympic Games, including live streaming, VOD, mobile and tablet apps and a 3D channel.