The Coming Cosmopolitan Brands.
August 28, 2009
Cosmopolitan brands can and should step up and take a powerful, lead role in helping people navigate all the changes that certainly will be part of the 21st Century. They will build into their brand DNA a code of ethics that is next generation and humanitarian focused. It is a long-sighted view. Given the urgency of global warming, issues of poverty, human rights, and confluence of other factors facing our global human society, planning only in the short term is rapidly becoming yesterday’s model.
By Patt Cottingham
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