Communispace & SMG Multicultural launches Insight Community for Hispanic Multicultural Market.
March 6, 2011
Communispace and Starcom MediaVest Group (SMG) Multicultural announced an exciting new partnership with the launch of a joint consumer insight community focusing on the Hispanic multicultural market. As part of the partnership, Communispace and SMG Multicultural division will use the community to provide respective clients with rich insights into the largest growing U.S Population to transform Hispanic marketing strategies.
Responding to increased client interest from leading global brands in marketing to the Hispanic market, the new, shared on-line Hispanic community was launched on March 14, 2011 and is comprised of 300 Hispanic men and women between the ages of 25-54 who reside in the United States. A bilingual team of Communispace community experts will facilitate the community with ongoing input from the SMG Multicultural team.
“With the significant growth of the U.S. Hispanic population over the last ten years, this joint-research community provides not only Communispace, but also our clients, with a valuable resource tool to tap into and obtain insights from this important consumer segment,” said Stephanie Abell, Manager of Agency Solutions, Communispace. “Starcom MediaVest Group Multicultural has a rich history in successful multicultural campaigns for its clients and we couldn’t be more thrilled to be partnering with them on this new endeavor.”
“Since our goal is to deliver human understanding to grow our clients’ businesses, the new on-line Hispanic community will enable us to listen and obtain a deeper level of understanding about what is meaningful in their everyday lives. We will use this information to strengthen strategies and in market activation approaches designed to reach the U.S. Latino audience in even more compelling ways,” said Esther Franklin, EVP Director, Cultural Identities, Starcom MediaVest Group Multicultural.
To download report CLICK on link below;
http://www.communispace.com/research/featuredresearch.aspx>
