Comprehensive National Survey Of Ethnic Media Usage.

New California Media (NCM), in partnership with the Center for American Progress (CAP) and the Leadership Conference on Civil Rights Education Fund (LCCREF), today announced the launch of the first national multilingual poll to document the collective role of ethnic media in the lives of America’s ethnic communities. This groundbreaking poll marks the first time that a national study was commissioned to find out how ethnic Americans get their news and information from the media.

“Partnering with Washington’s leading progressive think tank, and the public education arm of its oldest civil rights umbrella organization to undertake this poll underscores growing recognition that ethnic media are vital to America’s future governance,” said Sandy Close, executive director of NCM. “The U.S. Census predicts an ethnic majority society by 2050, and this poll will give us the first comprehensive data on the reach and impact of the media segment that is exploding with growth to serve them.”

“At the Center for American Progress, we believe that a strong ethnic media is vital to the full expression of diversity in our nation,” said CAP President John D. Podesta. “We are pleased to be joining New California Media and the Leadership Conference on Civil Rights in this important endeavor.”

Wade Henderson, counselor to LCCREF and executive director of the Leadership Conference on Civil Rights said, “Our work is grounded in the belief that an informed public is more likely to support effective civil rights policies. We recognize the leadership role that ethnic media has played historically and will continue to play in the future, and are delighted to be
a part of this important partnership.”