comScore and Rentrak to merge

comScore, Inc. and Rentrak Corporation announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.

By combining comScore and Rentrak’s products, talent and significant information assets, the new company will provide even more robust measurement solutions to the media and advertising industries, following the consumer whenever and wherever content is consumed.

The combination will enable the company to introduce a more comprehensive and precise set of solutions for measuring media consumption and advertising across platforms, setting the standard for the next generation of cross-platform measurement solutions.